I’ve been a business writer for these uber-smart folks for 20 years. They write like they think. With complex ideas and 5-dollar words, they sound like Charlie Brown’s teacher to most of us (wah-wah-wa-wa-wah).
That works great in academic settings, or when they talk to their own tribes.
But in marketing, it’s deadly.
In sales, it’s even deadlier.
Are you a Healthcare, IT, or Technology B2B?
Do your marketing and sales pieces generate blank stares? Or worse, no response at all?
Are your sales staff spending more time explaining than selling?
Then maybe it’s time for some help.
I enjoy working with the brilliant nerds in healthcare, IT, and technology. Why? Because I’m a nerd myself. I’m a word nerd.
I’ve been known to take bad marketing copy and rewrite it completely—just for fun!
I look at complex writing as a challenge because I know I can make it simpler and easier to understand.
Bad writing drives me batty. Especially when I know how much better it could be.
Are you a Healthcare, IT, or Technology CEO, Consultant, or Entrepreneur?
Then you’re still in luck. I ghostwrite for this group of folks.
If you need to simplify your messages to employees, investors, or prospects, I can help.
If you suspect your B2B writing could be better with some professional help, please reach out. Contact me through my online contact form for a no obligation consultation today. I’m a business writer of case studies, success stories, white papers, newsletters, articles, lead-generating books, and more.