An ad agency contracted me to write content for one of their clients — a vascular access device company.
The goal of the project was to write direct mail pieces that targeted both the C-suite and the clinicians that used these devices.
The objective was to create a targeted campaign that created awareness about the devices among both hospital leaders and healthcare professionals.
A main focus was to describe how the devices significantly improved safety, dropped infection rates, and helped hospitals control costs.
In addition to the direct mail campaign, the work also included producing eblast content, Salesforce templates, and banner ads.