Expert Series—Ad 1

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Project Description

The goal of this ad series was to make readers wonder: How does an expert become an expert? The imagery was meant to convey expertise in certain fields. The goal of the text was to persuade the reader that training and practice is what leads to expertise, particularly in the high tech field. Of course, an additional goal was to lead readers to the conclusion that Global Knowledge training could propel them to an expert level of skill.

 

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