This monthly industry newsletter was written for a technology staffing company. The newsletter is distributed to the membership of a statewide technology association.
The goal of the industry newsletter was to build credibility and show the agency as a thought leader. Regular topics included subjects that would interest both employers and job seekers. The newsletter provided a snapshot of the hiring climate within the state from month to month and showed long-term trends in the jobs market.
Industry newsletters are a great way to position yourself as a thought leader. Ties to state and national organizations lend credibility to your business. These newsletters are a way to be helpful to your prospects and position you as a go-to expert in your field.
This particular newsletter brought prospects, clients, and media interest to the leaders of the staffing agency.