The book is the new business card. In fact, it’s the mother of all business cards. If you need to sell your business, your service, or yourself, there is no better marketing tool than Lead-Generating Books.
The goal of a lead-generating book is not to earn royalties—it’s to gain customers. Books also position you as an expert in your field.
You can use them as calling cards with prospects, give them away at conferences, offer them for sale at speaking engagements, mail them to potential prospects. The possibilities are endless.
Radon Stancil is a Certified Financial Planner. His clientele consists of those close to or in retirement. He uses in-person seminars to speak with prospective groups of clients. He uses this book to help explain important steps that people in and near retirement need to consider. With Take Control of Your Retirement Plan, Mr. Stancil had written most of the material. He and I then worked together to copyedit and rewrite some of the content. I provided book layout and market copywriting services as well. Mr. Stancil then had the book printed through CreateSpace, a division of Amazon.com.
If you’re interested, here’s more information on Lead-Generating Books and how you can use them to sell your products and services.