Ghostblogging for Healthcare IT Managed Cloud Services Company

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I was contacted by a content marketing agency. They sought a blogger who could ghostwrite content for a healthcare IT company. The company provides managed cloud services exclusively to healthcare focused companies. The client needed to ramp up their content marketing efforts, so I was hired to ghostwrite for their blog.

Direct Mail, Eblasts, Salesforce Templates, and Banner Ads for a Vascular Access Device Company

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An ad agency contracted me to write content for one of their clients — a vascular access device company. The goal of the project was to write direct mail pieces that targeted both the C-suite and the clinicians that used these devices. The objective was to create a targeted campaign that created awareness about the [...]

Children’s Hospital Website Update

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Working with a healthcare marketing agency, worked as part of a team to do a complete website update for a top-ranked children's hospital. For the project, I interviewed doctors and other healthcare personnel. The goal was to update the web for accuracy and to simplify the content so that parents and caregivers could easily understand [...]

Ohio University Medicine Magazine, interview with PhD about a rare meningitis outbreak

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Working for a healthcare marketing agency, I was asked to interview Erin Murphy, PhD. The interview appeared in the Ohio University Medicine magazine. At the time, Dr. Murphy was assistant professor of bacteriology in Ohio University's Department of Biomedical Science. I interviewed Dr. Murphy about the outbreak of a rare strain of meningitis on the [...]

B2C Content for Healthcare Consumer Website

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For a content marketing agency, I worked with a large team that created works-for-hire for Sharecare.com. This work included writing about dozens of health conditions and medicines. The site was aimed at consumers. The work included writing answers to a series of questions so consumers could get the full picture about the medical condition. This [...]