I was contacted by a content marketing agency. They sought a blogger who could ghostwrite content for a healthcare IT company. The company provides managed cloud services exclusively to healthcare focused companies. The client needed to ramp up their content marketing efforts, so I was hired to ghostwrite for their blog.
For this project, I was hired to write 5 case studies for a company that consults with hospitals. Many of the hospitals they work with are in distress, losing money, and providing substandard care. The goal of their business is to help hospitals streamline perioperative and operative services. The case studies were written to show [...]
An ad agency contracted me to write content for one of their clients — a vascular access device company. The goal of the project was to write direct mail pieces that targeted both the C-suite and the clinicians that used these devices. The objective was to create a targeted campaign that created awareness about the [...]
Working with a healthcare marketing agency, worked as part of a team to do a complete website update for a top-ranked children's hospital. For the project, I interviewed doctors and other healthcare personnel. The goal was to update the web for accuracy and to simplify the content so that parents and caregivers could easily understand [...]
The Albert Schweitzer Fellowship is a national, nonprofit organization tasked with developing leaders in service. The fellows they choose are dedicated to serving the health needs of underserved communities. The fellows inspire others by their own examples. A healthcare marketing agency assigned me to interview the current fellows in the program and to announce the [...]
Working for a healthcare marketing agency, I was asked to interview Erin Murphy, PhD. The interview appeared in the Ohio University Medicine magazine. At the time, Dr. Murphy was assistant professor of bacteriology in Ohio University's Department of Biomedical Science. I interviewed Dr. Murphy about the outbreak of a rare strain of meningitis on the [...]
For a content marketing agency, I worked with a large team that created works-for-hire for Sharecare.com. This work included writing about dozens of health conditions and medicines. The site was aimed at consumers. The work included writing answers to a series of questions so consumers could get the full picture about the medical condition. This [...]
This case study was written for a training consulting firm to show how their proprietary tool was used inside a healthcare organization. I wrote the content for this case study by interviewing both the CEO of the training consulting firm and a representative of the hospital. I also designed the layout of the document. To [...]