I was contacted by a content marketing agency. They sought a blogger who could ghostwrite content for a healthcare IT company. The company provides managed cloud services exclusively to healthcare focused companies. The client needed to ramp up their content marketing efforts, so I was hired to ghostwrite for their blog.
For this project, I was hired to write 5 case studies for a company that consults with hospitals. Many of the hospitals they work with are in distress, losing money, and providing substandard care. The goal of their business is to help hospitals streamline perioperative and operative services. The case studies were written to show [...]
An ad agency contracted me to write content for one of their clients — a vascular access device company. The goal of the project was to write direct mail pieces that targeted both the C-suite and the clinicians that used these devices. The objective was to create a targeted campaign that created awareness about the [...]
Working with a healthcare marketing agency, worked as part of a team to do a complete website update for a top-ranked children's hospital. For the project, I interviewed doctors and other healthcare personnel. The goal was to update the web for accuracy and to simplify the content so that parents and caregivers could easily understand [...]