I was contacted by a content marketing agency. They sought a blogger who could ghostwrite content for a healthcare IT company. The company provides managed cloud services exclusively to healthcare focused companies. The client needed to ramp up their content marketing efforts, so I was hired to ghostwrite for their blog.
For this project, I was hired to write 5 case studies for a company that consults with hospitals. Many of the hospitals they work with are in distress, losing money, and providing substandard care. The goal of their business is to help hospitals streamline perioperative and operative services. The case studies were written to show [...]